Online insurer Roojai has unveiled an ambitious growth strategy for 2030, betting on artificial intelligence (AI), new health insurance products and regional expansion to strengthen its position in Thailand's increasingly competitive insurance market.
The company aims to increase its share of Thailand's motor insurance market to 6% by 2030 while broadening its presence in Indonesia and expanding beyond motor insurance into health and other personal insurance products.
The strategy is supported by the launch of private medical insurance and continued investment in electric vehicle (EV) and travel insurance as Roojai seeks to become a leading personal insurer in Southeast Asia, said Nicolas Faquet, chief executive and founder of Roojai Group.
The company is marking its 10th anniversary, having evolved from an online insurance broker in 2016 into a fully licensed insurer operating in both Thailand and Indonesia.
Over the past decade, Roojai pioneered Thailand's direct-to-consumer digital insurance model, obtained its insurance licence in 2023 and secured a US$60 million Series C investment led by Apis Partners and Asia Partners in 2025, noted Mr Faquet.
Group gross written premiums (GWP) more than tripled from 1 billion baht in 2021 to 3.3 billion last year, reflecting strong demand for its digital insurance platform and disciplined underwriting.
During the first half of 2026, Roojai Insurance generated 1.6 billion baht in GWP with a net profit of 212 million baht.
The insurer maintained a loss ratio of less than 65% for the fifth consecutive year and a capital adequacy ratio of 520%, underscoring its financial strength and operational efficiency, he said.
The company plans to deepen AI adoption across underwriting, claims management and customer service to improve efficiency, accelerate claims processing and enhance the customer experience while maintaining underwriting discipline.
The AI-driven operating model already demonstrated its value during the severe floods that hit Hat Yai in late 2025, when AI-enabled claims technology combined with dedicated field support teams helped customers receive assistance and claims settlements more quickly despite widespread disruption, said Mr Faquet.
BEYOND MOTOR INSURANCE
While motor insurance will remain Roojai's core business, the company sees significant opportunities to diversify into health and other personal insurance segments as consumer demand evolves, he said.
"Our success over the past decade gives us confidence for the future," said board chairman Korakrit Khumruangrit.
"Motor insurance remains our foundation, but we see substantial opportunities in health and other personal insurance products. By combining innovation, operational excellence and a focus on customers, Roojai aims to become the preferred insurer for personal insurance in Thailand."
Looking ahead to 2030, Roojai plans to strengthen its place in the Thai motor insurance market, expand in Indonesia and other regional markets, and broaden its product portfolio through new health insurance offerings, EV insurance and travel insurance, he said.
The company also intends to pursue selective strategic growth opportunities while continuing to invest in technology to support long-term sustainable growth.
"Our ambitions for 2030 reflect the confidence we have in the business we built," Mr Faquet said.
"With strong capitalisation, profitable growth, loyal customers and supportive investors, we are well-positioned for the next phase of expansion as we build a broader protection system for consumers across Southeast Asia."