YouTube Works Awards 2026 Winners

MANILA, Philippines – YouTube recently held the YouTube Works Awards at Shangri-La The Fort, Manila to celebrate the year’s most effective brand campaigns on the platform.

With six categories in contention, the Best of Philippines is set to compete against the top contenders across South East Asia.

The YouTube Works Awards Philippines 2026 brought together marketers, creators, and industry leaders for an evening celebrating the campaigns that made the biggest impact on the platform. With hosts Baus Rufo and Joy Barcoma of the Dogshow Divas podcast leading the program, the spotlight quickly turned to the night’s biggest winners across multiple award categories

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  • The Big Bang:- Del Monte Philippines, Inc.|- Del Monte Centennial Celebration- Agency Partners:WPP Media and Dentsu HIIP Philippines

The Big Bang was awarded to Del Monte Philippines for the most effective launch to build awareness for a new product or launch

  • Multiformat Storytelling:Jollibee|- Jollibee Christmas 2025 — Every Family’s Christmas Joy- Agency Partners:WPP Media Philippines and 72&Sunny

  • Brands & Creators:- Colgate Total|- Colgate Total ft. Davao Conyo and Dr. Vicki Belo- Agency Partners:WPP Media and SOHO

Brands & Creators was awarded to Colgate for understanding cultural and consumer trends, greatly leveraged the creators behind the campaign itself.

  • Masters of Media:- GCash|- GLoan with Free Health Insurance: Loan Song Syndrome- Agency Partners:Universal McCann Philippines and Publicis Jimenez Basic

Master of Media was awarded to GCash in recognition of how marketers utilized AI-powered solutions to enhance performance, optimize campaigns and drive impactful outcomes.

  • Best of Festive:Maggi Philippines|- Get Pasko Ready with Maggi- Agency Partners:WPP Openmind and MRM

  • Best of Philippines:GCash|- GLoan with Free Health Insurance: Loan Song Syndrome- Agency Partners:Universal McCann Philippines and Publicis Jimenez Basic

The Best of Philippines campaign winner will be competing later on in the year for the Best of Southeast Asia.