Federal law enforcement and college athletics officials are joining forces to protect student-athletes from digital threats and online sexual exploitation.

The FBI and the NCAA announced a joint initiative on Monday to address the growing risks facing athletes, whose expanding online presence and commercial opportunities leave them increasingly targeted by cybercriminals.

In the current era of name, image and likeness (NIL) deals, college athletes actively build their personal brands on social media platforms to increase their marketability.

However, federal authorities warned that this heightened exposure also makes athletes vulnerable to malicious schemes, including phishing, password and PIN theft, and fraudulent attempts by actors posing as social media customer service representatives demanding urgent password resets.

According to federal officials, stolen private images are frequently posted online or sold for profit. Such breaches can quickly lead to severe sextortion campaigns, leaving victims exposed to harassment, stalking, and instances where perpetrators publish stolen private content directly onto the athletes' own social media pages.

"Athletes have large social media followings, expended further by NIL activities that not only increases the exposure for targeting, it increases the leverage vendors believe they hold to exposure them," said Shohini Sinha, assistant director of the FBI Victim Services Division. "There is a pressure to protect the clean image of their school, team and themselves."

Although neither the FBI nor the NCAA provided specific figures regarding the number of student-athletes who have been victimized by sextortion plots, both organizations emphasized that the primary focus of their partnership will center on educational outreach to enhance digital safety and threat awareness.

"If we can play even a small role in preventing these crimes or getting justice or appropriate support for the people impacted by them, we will do everything we can to help," NCAA Vice President of Enforcement Jon Duncan said.