SEOUL, Aug. 14 (Yonhap) -- The share of Americans who say they have a positive impression of K-pop megaband BTS reached a record high of 46 percent in the second quarter, the group's agency said Friday, citing U.S. market data.

The figure is the highest since global music data analytics firm Luminate began compiling relevant data in 2021, according to BigHit Music. The latest reading is 12 percentage points higher compared with the initial figure of 34 percent.

The poll also showed that 42 percent of respondents said they were aware of BTS, which is 18 percentage points higher than the average of 24 percent for all surveyed artists.

"The latest survey results show that BTS has established a broad base of public support in the United States that extends beyond its fandom," BigHit said.

mlee@yna.co.kr

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