A team of UCLA scientists has resorted to posting content on OnlyFans to raise money for research amid huge federal funding cuts to U.S. science. But the videos aren't of themselves, they're exclusive recordings of marmots.

"I spend a lot of time waiting for marmots to do things and had the idea one slow morning," Daniel Blumstein, a professor of ecology and evolutionary biology at UCLA, who leads the project, told Live Science in an email. "When I came back with this idea, one of my graduate students immediately said we MUST do this! So here we are!"

Researchers at the Rocky Mountain Biological Laboratory (RMBL) have been studying yellow-bellied marmots (Marmota flaviventer) at a field station in the Rocky Mountains near Crested Butte, Colorado, since 1962. "The RMBL marmot study is the second oldest continuous study of individually marked mammals in the world," Blumstein said. "We have up to 65 years of data on population dynamics, social and anti-predator behavior and ask a lot of questions about how animals respond to a changing environment."

Yellow-bellied marmots are one of 15 marmot species, a group of cat-size ground squirrels that can be found throughout the Northern Hemisphere. This particular species is widely distributed throughout the Rocky Mountains and several mountain ranges in California. The species live in social groups and are active during the day, which makes them a great subject for long-term behavioral studies.

"Long-term research like ours is both very valuable to understand how and why things change over time, and our project has been very productive," Blumstein said.

However, collecting data over such long periods comes with a significant price tag. And with federal funding cuts draining research budgets across the country, Blumstein and his team have had to look for other methods to raise money for their research. Enter OnlyMarms.

On June 17, the RMBL Marmot Project announced on Instagram that "the state of funding is so bad we are turning to OnlyFans, or as we like to call it 'OnlyMarms'."

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Even so, the team is hopeful that the page is helping to increase public engagement and interest in the project. "Overall I think this can be an amazing way to teach people more about animal social behavior, which can sometimes be hard to observe," Renkey said. "Even we are learning more about marmots through these up close glimpses the game cameras provide."

While it is difficult to get signed consent from the marmots to use this content online, Blumstein said that the funds raised would be used to help protect the creatures in a rapidly changing world. "We are using these funds to help continue the study which provides valuable information about them and how they’re responding to climate change," he said.

The OnlyFans account is just one way the team has tried to share its research with new audiences. "We work hard to translate our research findings to the public," Blumstein said. "Our lab’s running a Fat Marmot Week contest this summer. We're hoping this will let people learn more about these fascinating alpine critters!"

Pandora is the trending news editor at Live Science. She is also a science presenter and previously worked as Senior Science and Health Reporter at Newsweek. Pandora holds a Biological Sciences degree from the University of Oxford, where she specialised in biochemistry and molecular biology.