TL;DR: Paris Hilton co-designed a limited-edition version of Loop's Engage earplugs, featuring her signature Paris Pink and her signature on the carry case. The collab launches worldwide on Aug. 18 on Loop and Amazon, filtering background noise by up to 16 dB while keeping conversations clear.

Paris Hilton teamed up with Loop Earplugs on a limited-edition version of the brand's Engage earplugs, and yes, they come in her go-to shade of pink. The collab takes Loop's best-selling Engage earplugs and gives them the Paris treatment: Paris Pink coloring, plus her signature stamped right on the carry case.

Functionally, they work the same way as the regular Engage earplugs, filtering out background noise by up to 16 decibels while still letting conversations come through clearly. So they're built less for total silence and more for taking the edge off loud, overstimulating environments, whether that's a concert, a crowded party, or just a chaotic afternoon.

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Loop co-founder Maarten Bodewes said the partnership felt like an easy fit, since Paris has spent years building a reputation for staying calm and composed no matter how loud or hectic things get around her.

Paris echoed that in her own statement, saying the earplugs help her stay locked in on what's actually in front of her, without dulling the moment entirely — and joked that of course they had to come in pink, since "everything's more iconic with a little sparkle."

The Paris Hilton x Loop Engage earplugs go on sale from Aug. 18 on Loop and Amazon.

Soumya is a deals writer who covers consumer tech, shopping deals, and the products people use every day. With experience writing about everything from AI tools and software to smartphones and home gadgets, she enjoys breaking down product research into clear, useful recommendations. When she's not tracking deals, she's usually comparing products, digging through reviews, and figuring out what actually makes a purchase worth it.