Imagine visiting three McDonald’s during the BT21 Happy Meal experience and receiving the same toy. It happens more than you think.
For those in the New York City area, there’s an official McDonald’s x BTS21 event for BTS fans – known as ARMY – to complete their collection, meet other BT21 fans, and celebrate their favorite BT21 characters (and BTS).
On Saturday, July 25, from 12 pm - 2 pm, McDonald’s x BT21 Happy Meal and lifestyle brand and events platform Average Socialite will host a FREE fan gathering at the McDonald’s on 6th Ave. (Address: 809 6th Ave., New York, NY 10001). Hosted by Sharm Sil of Average Socialite, fans can enjoy themed photo opportunities and complimentary fries and drinks while supplies last (complimentary fries & drinks: 12 pm - 1 pm).
The event is free and open to the public, but fans are highly recommended to RSVP if they plan to attend. RSVP does not guarantee entry as space is limited and subject to venue capacity. Average Socialite recommends early arrival, as admission is on a first-come, first-served basis.
The event notes: “Participation is free. No purchase is necessary to attend, trade toys, or enter the raffle. Guests are encouraged to bring their own BT21 Happy Meal collectibles to trade with other attendees. Complimentary fries and drinks will be available from 12:00–1:00 PM, while supplies last. BT21 Happy Meals with collectible toys will be available for purchase while supplies last. Event details are subject to change.”
The collaboration between McDonald’s and BT21 (created by LINE FRIENDS with BTS) began on July 14 nationwide at McDonald’s. The news was first announced on July 2, which saw an increase in the stock, closing at +3.97% (the highest this month so far). When McDonald’s announced their TinyTAN Happy Meal Toys on August 20 of last year, the stock also closed with an increase of +0.81%, then on the release dates for the toys – September 3 (+0.24%) and September 24 (+0.40%). McDonald’s has not disclosed how much the TinyTAN collaboration brought in.
Back in April 2021, BTS’s first collaboration with McDonald’s launched with The BTS Meal. The BTS Meal alone brought in $98 million in incremental sales. The campaign itself won numerous ad awards, including the Grand Prix in Integrated Campaign: Media & Creative and Gold in Brand Affinity at the McDonald’s Feel-Good Marketing Awards.
McDonald’s x BT21 Happy Meal Toy Swap Event Details:
When: Saturday, July 25
Where: McDonald’s, 809 6th Ave, New York, NY 10001
Meetup Time: 12:00 PM – 2:00 PM
Complimentary Fries & Drinks: 12:00 PM – 1:00 PM (while supplies last)
For more information on the McDonald’s x BT21 Happy Meal Toy Swap Event, click here.