This price cut on the Samsung S85F is one of the best deals on an OLED TV I've seen in 2026—and this entry-level model was already on the low end of the price spectrum before the discount.

Right now, you can get the 77-inch model for $1,397.99 (originally $2,197.99), which is a surprising price point for a Samsung OLED of this size. It's also the lowest price this TV has ever hit, according to price tracking tools. The 55-inch and 65-inch sizes are also discounted, down to $897.99 (originally $1,397.99) and $1,197.99 (originally $1,797.99), respectively.

OLEDs are among the most expensive TVs on the market—but they're worth the big jump in quality from a QLED when it comes to contrast and black levels. Each pixel can control its brightness, and can turn off when it's not needed. As such, you can achieve perfect black levels during dark scenes. If you've been waiting for a good opportunity to get a well-reviewed OLED for a great price, consider the Samsung S85F.

As expected, Samsung had to make some cuts to sell an OLED for this price: These units don't have the best speakers or screen brightness, and lack Dolby Vision—but the picture quality, colors, and gaming features rival premium OLEDs. This OLED came out in September of 2025, and has drastically dropped in price since then.

Gamers can use the four HDMI 2.1 ports with support for 4K 120Hz, AMD FreeSync Premium, Nvidia G-Sync, ALLM, and HDR10+ gaming. The lag time is a mere 9.4ms, so you'll get fast, responsive performance. Of course, you also get Samsung’s Gaming Hub with access to cloud gaming apps.