Ramat Gan, Israel, July 31st, 2026/TechnologyWire/--

Tomer Baumel, CEO and Founder of Solitics, comments: “We see this as a game-changer for marketing and product teams. When fully adopted, it will significantly transform how teams operate. They will be able to turn their complex workflows, which include the likes of planning, strategy, content, design, data, automation, development and more, into a fully autonomous 24/7 customer engagement machine.”

Saai combines deep retail banking expertise with a native understanding of the Solitics platform. Trained on years of real-world customer engagement use cases and industry best practices, it works as an embedded AI expert, not a generic assistant or external AI layer, providing guidance that reflects both banking business objectives and the capabilities of the platform. The recommendations and generated customer journeys from Saai are based on the bank's own data, customer events, business rules and campaign context.

Operating securely within each bank's own Solitics environment, Saai works within existing governance frameworks, respecting approval workflows, permissions, audit controls and market-specific compliance requirements.

Saai supports teams across every stage of customer engagement, including:

• Strategy – recommending engagement strategies aligned with business objectives.
• Analysis – identifying customer behaviours, opportunities and optimisation recommendations.
• Campaign & Journey Design – generating complete customer journeys, promotions and mission flows from natural-language requests.
• Customer Lifecycle Management – supporting onboarding, activation, engagement, retention and cross-sell initiatives.
• Performance Optimisation – recommending improvements based on campaign performance and customer behaviour.
• Platform Support – providing contextual guidance on Solitics features and implementation.

Turning business goals into production-ready customer journeys

Instead of starting with a blank page, marketing and product teams simply describe a business objective in natural language – such as improving digital onboarding, increasing product adoption or reducing customer inactivity. Saai then generates a fully configured customer journey, recommending the optimal audience, triggers, channels, messaging and journey logic, producing a campaign that's ready for review and deployment in minutes rather than days.

For retail banks, this means accelerating use cases such as KYC onboarding, account activation, card usage campaigns, savings product adoption and customer retention, while ensuring every interaction follows the bank's operational and compliance framework.

Once deployed, the Solitics platform executes these journeys in real time, allowing customers to receive highly relevant communications based on their behaviour and interests. Examples include alerts when a customer follows Tesla ahead of earnings, when gold reaches a predefined price threshold, or when Bitcoin experiences unusual volatility.

Rather than creating separate campaigns for every asset or event, marketers build a single intelligent journey that dynamically personalises each interaction for every individual customer. This real-time, one-to-many personalisation is a core capability of Solitics' dynamic journey engine, as demonstrated in the image below:

The result is an AI expert that helps teams move from business objective to production-ready campaign in minutes, combined with a real-time engagement platform that executes those journeys at scale – delivering governed, auditable and highly personalised customer experiences.

About Solitics

Empowering B2C Companies Since 2013.

Since 2013, Solitics has rapidly evolved into a powerhouse in the realm of customer engagement and data analytics. They are not just a platform; they are a strategic partner in forging meaningful connections with customers.

The extensive portfolio of customers ranges from institutional financial organisations, banks, global brokers, fintech companies and those in the iGaming industry.

To request a demo with Solitics, visit https://solitics.com/request-demo/ today.

Contact

Vice President of Marketing

Deena Komisar

Solitics

deena.komisar@solitics.com

This story was published as a press release by Technologywire under HackerNoon’s Business Blogging 

Disclaimer:

This article is for informational purposes only and does not constitute investment advice. Cryptocurrencies are speculative, complex, and involve high risks. This can mean high prices volatility and potential loss of your initial investment. You should consider your financial situation, investment purposes, and consult with a financial advisor before making any investment decisions. The HackerNoon editorial team has only verified the story for grammatical accuracy and does not endorse or guarantee the accuracy, reliability, or completeness of the information stated in this article. #DYOR