Survey says OnePlus die-hards feel 'betrayed' by sudden US shutdown

Aug 3, 2026 — 6:00 AM ET

As we enter August, the North American and European markets are one Android OEM poorer. Last month, OnePlus confirmed it’s ending its operations in these two key regions, with OPPO playing a larger role in at least one of them.

Rumors abounded as early as January that OnePlus’s US operations were under scrutiny, even though the company denied it at the time. However, to see such an important Android brand up and leave two of the world’s most important markets is still a shock and will likely surprise many die-hard fans. But just how much of a surprise?

We asked our readers in a recent poll whether they’d been expecting OnePlus to call it quits or were completely taken aback by the news. The results of the +8,000 vote survey can be viewed below.

The majority of respondents appeared to believe that OnePlus’s days were indeed numbered. 27.8% were “not at all” surprised, while 37% knew not all was well, but believed the company would “hang on longer.”

In total, nearly two-thirds of voters didn’t see a future for OnePlus in Europe or the US.

Blindsided, abandoned, and betrayed

Even though many could see the writing on the wall, readers are still feeling the loss. Commenter dawnikus writes:

That’s tragic news. I’ve been with OP since the get go. I had a Motorola recently for work and hated it so much. My spouse has the latest Pixel and complains about how much his phone sucks compared to my 13R. I doubt we will see OPPO in the US, with OP leaving. Maybe Nothing Phone will come along and pick up where OP left off.

Reader patrickhenryday1970 believes blame should be targeted at the company’s top brass for squandering their unique position in the market:

The phones were pretty good, but management were the ones that screwed the whole thing up. Like T-Mobile, they stopped being the one thing that made them attractive in the first place. Both disrupted their industries, and they both stopped all the sudden.

Other commenters, like lizdance40, say that they’re simply “devastated” by the news:

I’m absolutely devastated. Currently rocking the OnePlus 13 and the Watch 2R. I ordered a watch 4 from Alibaba, because there’s no other way to get one in the United States. I hope OPPO is going to fill the void and sell to USA.

While guy.boterberg1955’s comment really sums up the feelings for many OnePlus fans:

Very sad that this is happening. I’ve been an Ambassador for the OnePlus brand, recommending them to friends and more. I own a OnePlus Crimson open. It feels like betrayal. Not even sure if could switch to OPPO if I wanted/needed to as I live in North America. I think that letting your die-hard fans down like this is going to cost the company. It felt good to be a customer of OnePlus as they were standing up against the ruling brands. We have been abandoned. Sad.

This sentiment is certainly echoed by a large portion of voters. A quarter of respondents (25.1%) were “completely blindsided” by the news, suggesting that even though the OnePlus rumors have been swirling for months, some ardent fans just couldn’t imagine this scenario materializing.

It’s perhaps why readers like guy.boterberg1955 describe the move as a “betrayal.”

Are you looking forward to the OnePlus 16?

Life after OnePlus: Where are you heading next?

It’s clear that OnePlus is leaving a massive gap in the US market. Judging by several comments, it appears that Motorola is a popular jumping-off point, with Samsung and Google also mentioned as alternatives.

I’m certainly interested in how readers plan to navigate OnePlus’s shutdown. So, here are a few questions:

  • If you own a OnePlus phone, what is your next move?
  • Are you planning to stick with the brand by importing devices launched in other markets?
  • Are you jumping ship and moving to a rival Android maker? Or, are you biding your time to see what OPPO’s plans are?
  • Are you tempted to stick with OnePlus because of rumors about the OnePlus 16?
  • Finally, do you believe that Nothing might follow OnePlus out of these markets?

If you have an answer or an opinion you’d like to share, let the community know in the comments below.