Tourists who litter pick and take public transport to Exmoor National Park will be rewarded with discounts this summer.

The new “Pay with Exmoor Care” pilot scheme aims to turn “positive actions into rewards” during peak visitor season.

Until 30 September, tourists whose actions help care for the area will be offered 20 per cent off purchases at Exmoor National Park Centres in Dulverton, Dunster or Lynmouth.

Eligible actions include litter picking, travelling by public transport, recording wildlife and sharing positive messages about caring for the National Park on social media.

Visitors who take part must show evidence of a “good” action to redeem the reward.

According to the National Park authority (ENPA), the scheme brings to life the ambitions of Exmoor’s Good Tourism Plan, “supporting tourism that is regenerative, productive and resilient, ensuring that visitors, businesses, communities and landscapes all benefit”.

ENPA hopes the scheme will encourage more people to take positive action, increase awareness of responsible and regenerative tourism, and boost footfall and spend in National Park Centres during the busy summer season.

The initiative was inspired by Copenhagen’s CopenPay scheme and is understood to be the first of its kind in a UK National Park.

Dan James, enterprise and communications manager for ENPA, said: “‘Pay with Exmoor Care’ is a simple but powerful idea - rewarding small positive actions with real benefits. These simple actions positively contribute to Exmoor’s natural environment and communities; they help turn care into a visible, shared currency that benefits visitors, businesses and the landscape alike.

“Plus, with current cost of living challenges, it may also provide a little helping hand. The pilot will help shape future plans, with the potential for the scheme to expand in 2027 to involve other providers, organisations and businesses.”

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