Explained: Why FSSAI has cracked down on Dabur’s ‘100%’ product claims

Published - August 04, 2026 10:41 pm IST

Why has FSSAI directed Dabur to stop selling products carrying claims such as ‘100% Natural’ and ‘100% Pure’? In this explainer, we break down the regulator’s objections, the rules governing food labels, and what the action means for consumers and the FMCG industry.

Published - August 04, 2026 10:41 pm IST