NEW DELHI: If a food label says "100% pure", "100% natural" or "100% purity guaranteed", consumers may still need to read it with caution. In one of its strongest actions against misleading food labels, Food Safety and Standards Authority of India (FSSAI) has ordered Dabur India to stop selling a range of products carrying such claims, saying they violated food labelling regulations and could mislead buyers.

Anuja Jaiswal is a Senior Assistant Editor at The Times of India, with an impressive 18-year career in narrative journalism. She specializes in health and heritage reporting, expertly simplifying complex health information to make it engaging and understandable for readers. Her deep dives into heritage topics are well-researched, resulting in captivating narratives that resonate with her audience. Over the years, she has worked in Chandigarh, Chhattisgarh and West UP, gaining diverse on-ground experience that shapes her storytelling.