Genesis could put its striking Box Buggy electric golf cart into production, with design boss Luc Donckerwolke revealing that he wants to turn the working concept into something the Korean luxury brand can actually use.

The four-seater was created in just six months and made its debut at the 2026 Le Mans 24 Hours, carrying drivers and VIP guests around the racing paddock. It has since appeared at the Genesis Scottish Open, but Donckerwolke sees uses for it far beyond those two events.

“Obviously my goal is to do something with it,” he told The Independent. “And I think why not? I mean, we’ll see – I think that there is a potential.

“We have a lot of golf events. We have a lot of paddocks where we need it. We need this kind of mobility – we have gated communities that could deal with a nice toy, with innovative technology.

“I always find that golf carts are great, but why do they always have to look like Mickey Mouse cars?”

The Box Buggy also has a clear place within the three pillars Genesis is using to develop the brand: luxury, performance and cool. The new GV90 flagship represents Genesis’s vision of luxury, the growing Magma range covers performance, and cars such as the Box Buggy and 1,100bhp X Skorpio concept provide the cool part.

Donckerwolke also said that a strong luxury brand needs more than just conventional road cars. It also needs motorsport, faster models and more playful vehicles that can bring extra character to the range.

“I don’t want those things to be just great concepts,” he said. “They will have to come on the road and this is the big task now.”

“Apart from the conventional adventure additions to the normal lineup with a smaller vehicle, why not consider something like a golf cart? We spend more than 50 million sponsoring golf events per year, and I see you're smiling. We are a car manufacturer, but we have no golf carts!

“That was the provocation I used to do the box buggy – and by using those corner modules from our sister company Mobis to design it in a very short time, six months, this Box Buggy came without having any use for us on top.”

Genesis is the first global official vehicle partner of the PGA Tour and PGA Tour Champions. It also backs the Tiger Woods-hosted Genesis Invitational, the Genesis Scottish Open, the Genesis Championship in Korea, the Presidents Cup and the technology-heavy TGL league.

The little electric buggy uses technology from Hyundai Mobis, another Hyundai Motor Group company. Each wheel has its own motor and can turn independently, allowing it to move sideways, travel diagonally or spin within its own length. Its flexible storage areas can carry golf bags or equipment.

Its name combines the “box, box” radio message that calls a racing driver into the pits with a reference to the square-shaped Brubaker Box of the 1970s.

The Box Buggy remains a concept for now. But with a working vehicle, an obvious role in Genesis’s golf empire and the company’s design boss pushing to take it further, it could soon become a familiar and cool sight on golf courses, at race circuits and in posh gated communities around the world.