In 2021, I decided to give up Android and switch to an Apple iPhone. My sojourn with the iPhone 13 mini helped put what I value about smartphones in perspective (Where's my small Pixel, Google?).

But while I still over an iOS device, I completely understand why people don't listen.

A March 2026 report by Consumer Intelligence Research Partners found that more people were holding onto iPhones than before.

Apple is well-known for its loyal customer base, but recent smartphone developments make its high retention rate even more surprising.

But when we delve into the facts, is it all that surprising that iPhone users aren't switching to Android?

Google is aggressively ramping up its attempts to capture iPhone users

But nothing is happening

While I had used Samsung and Motorola devices for years, the phone that first made me enjoy Android was the Google Pixel 2 XL.

It was a breath of fresh air that proved that Android phones didn't have to be clunky and awkward.

However, it wasn't until the Pixel 8 that I began to seriously compare Android to iOS. Google was finally making sleek, powerful phones and building a hardware ecosystem at the same time.

On the software side, Apple's adoption of RCS indicated an end to iMessage's supremacy, and a slew of Android updates turned the OS into a seriously good-looking experience.

Samsung has offered a unified ecosystem of laptops, smartphones, and smartwatches for years, but it never bothered to market it like Apple.

Google, on the other hand, is desperate to prove that yes, it can build a software and hardware ecosystem equal to Apple.

Unfortunately, it's not working.

It's hard to switch from iOS to Android

Too much effort is required to justify the change

Someone who owns a MacBook, iPhone, iPad, Apple Watch, and AirPods will be reluctant to ditch it all for any Android phone, even if the alternative is better.

But even for someone whose only Apple device is an iPhone, they will find it hard to switch.

For someone who wants a phone that just … works, an iPhone is the obvious choice. Walk into an Apple Store and walk out 20 minutes later with a phone that's ready to use.

Every time I set up a new Samsung phone, I'm amazed at how awful the experience is.

Samsung throws so many preinstalled apps, settings, and ads at me that I want to put it down before I've finished setting up the phone.

Having greater control over your phone is one of the biggest appeals of Android, but when it turns into a pipeline to serve preinstalled third-party apps and ads, the experience sours.

A large part of the reason I've always kept a Pixel as my daily driver is that it is free from the bloatware that plagues most other Android phones.

But if Pixels are the most iPhone-like of Android phones, why aren't people switching?

Browse any Reddit thread or forum about switching from iPhone to Pixel, and you'll see a wide range of responses. However, the top replies are usually along the lines of: "It doesn't matter."

Emailing. Texting. Calling. Scrolling social media. Photography. It's the same experience no matter which device you have.

Yes, there are differences, but not enough to set one side clearly above the other.

Switching from an iPhone to a Pixel in 2026 is as pointless as switching from a Pixel to an iPhone. The only thing that makes a difference is your personal preference.

Google needs to produce something truly outstanding to reverse the trend

But I'm not seeing any evidence of it

It's easy to feel apathetic about modern smartphones. While brands like Nothing are attempting to break trends, they'll never be anything more than niche devices for enthusiasts.

Smartphones are becoming increasingly indistinguishable, so it's easy to understand why people aren't switching at all. But Google isn't resting.

The Pixel 11 and the (why Google isn't resurrecting the Pixelbook brand is beyond me) mark a significant step forward for its ecosystem.

The devices will feature a distinctive and unified hardware feature (Pixel Glow) and lean even further into AI.

More importantly, Googlebook is looking like a serious laptop (even though its flagship feature might be a dud).

Unfortunately, delivering more AI slop into our laps isn't going to deliver the "Wow!" moment Google needs to reverse years of Apple loyalty.

If I were an Apple user in 2026, I wouldn't bother switching either

In an alternate universe, I'm cheerfully writing the same article for iOS Police, but with the words Android and iOS swapped around.

I love playing with Android phones, and seeing what novel hardware (see Nothing) and brilliant accessories (see the ) are launched each year are the highlights of my job.

At the end of the day, I want to use and recommend phones that work well. And when the smartphone landscape is so featureless, it's harder than ever to inform people.

But hey, at least the .