Bath & Body Works is spritzing up its stores with new layouts and signage designed to help shoppers more easily discover its fragrances and personal care products.

The retailer - which has become a staple in malls - is redesigning its U.S. and Canadian locations with a more streamlined shopping experience, organizing products around scent categories rather than traditional displays, the company told Retail Dive.

Shoppers will now be able to browse fragrances by categories such as botanicals and blooms, fresh and clean, fruity and bright, treats and sweets, and warm and woodsy. Products will also be grouped by key categories, including body care, hand soaps and home fragrance.

The updated stores will feature dedicated “body care zones” where customers can shop products for their daily routines, with signs highlighting fragrance notes and product benefits. Popular collections like Fruit Fusion, Everyday Luxuries and Aromatherapy will be displayed together to make it easier for shoppers to find and explore new scents.

Seasonal products will get their own dedicated displays, while everyday favorites will remain along store walls for easier browsing. Store layouts may vary by location, and Bath & Body Works plans to collect customer feedback to help shape future updates.

The redesign is part of the retailer’s broader “Consumer First Formula” strategy, which aims to drive long-term growth by refreshing the brand, improving the in-store experience and making shopping more engaging.

The effort builds on the company’s newer “Gingham+” store concept, which features scent-testing areas, softer lighting and a more modern design meant to create a more immersive experience.

The overhaul comes as Bath & Body Works works to win back shoppers amid recent sales challenges. The company’s stock, which trades on the NYSE under the ticker BBWI, has declined in recent weeks, falling from about $22.37 at the start of July to $19.47 as of Friday. In its latest earnings report, the retailer said net sales dropped 3 percent year over year to $1.4 billion, while first-quarter net income increased more than 74 percent to $183 million.

Beyond updating its stores, the company is expanding its reach through a new Amazon storefront and a partnership with Ulta Beauty, where Bath & Body Works products are available in more than 600 stores nationwide and online.

The brand is also leaning into celebrity partnerships as part of its refresh. Earlier this month, singer and actress Hilary Duff became Bath & Body Works’ first-ever celebrity brand ambassador and creative partner, helping launch the Fruit Fusion body care collection.