TL;DR: Matthew and Camila McConaughey's Pantalones Organic Tequila has teamed up with Yeti on "A Lot Cooler," a limited-edition cooler featuring a custom Pantalones design, sized to hold a full case (six bottles) of tequila. It's priced at $250 and available for preorder.

Matthew McConaughey's tequila brand is putting its own spin on his most famous line.

Pantalones Organic Tequila, which he co-founded with his wife Camila, has teamed up with Yeti to launch "A Lot Cooler" — a limited-edition cooler that's more or less an inside joke turned real product, referencing McConaughey's "It'd be a lot cooler if you did" line from Dazed and Confused. Priced at $250, it's now available for preorder.

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The launch comes with a new video, and it's delightfully ridiculous. McConaughey's whole pitch is that a margarita makes everything better — and he means everything. The two eventually kick back on the tailgate of a pickup truck next to the custom Yeti cooler, margaritas in hand.

The cooler is built for basically any outdoor plan you throw at it — beach days, backyard hangouts, tailgates, or boat trips. It's got Yeti's rugged, durable build quality, finished with exclusive Pantalones branding on top, so it's still functioning as a high-quality cooler. Pack it with tequila, margarita fixings, and snacks, and you're covered for the day.

Pre-order "A Lot Cooler" now at Pantalones.

Soumya is a deals writer who covers consumer tech, shopping deals, and the products people use every day. With experience writing about everything from AI tools and software to smartphones and home gadgets, she enjoys breaking down product research into clear, useful recommendations. When she's not tracking deals, she's usually comparing products, digging through reviews, and figuring out what actually makes a purchase worth it.