When talking about streaming platforms in the US, Google TV is rarely in the conversation. Yet, according to new data, Google TV (and Android TV) has pretty comfortably locked in the #3 spot in the States, and that’s better than I expected.
The Streamable this week published new data from Hub Research, ranking the top streaming OS competitors in the US market. To no one’s surprise, Roku has a dominant lead with 37% of the overall market, with Amazon’s Fire TV in a distant second place at 17%.
Then comes Google TV & Android TV, which collectively make up 14% of US streaming OS marketshare.
Not only does that beat out Samsung’s Tizen – Samsung still being the world’s biggest TV brand – but also Apple’s tvOS, LG’s webOS, and all of the other smaller platforms out there. It’s not a huge shock. Google TV is, after all, the top choice of TCL which is an increasingly massive player in the global TV market and the US, while Hisense and others also use Google TV. For every TV out there with Roku or Fire TV, there’s probably a Google TV on display right there near it. Even Walmart, which bought out Vizio for the sake of its software, sells Google TV sets and streaming devices.
Previous data put Google TV well behind Samsung’s Tizen in North America. The difference might be accounted for with this latest report also including TV streaming players as opposed to just smart TV sets.
The same report went on to survey smart TV users on some key points, such as “[what] AI-powered TV feature would be most valuable to you?” The answer to that one was “Exclude stuff you dislike,” while “finding similar stuff you’ll like” was a close second – Google TV does offer both of these.
More on Google TV:
- Walmart just restocked the Onn 4K Pro Google TV box, just not for everyone
- Xgimi’s new Elfin Flip Google TV projectors are made to move around your home
- Gemini can now control your Google TV’s settings, but only on these models
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