A lawsuit against Comcast’s cable division alleges that a store manager humiliated the lowest performing salesperson each month with a strange ritual in which a cream pie was smashed into the employee’s face. The lawsuit claims the store manager took videos of the assaults and ordered employees to participate in the assaults and record their own videos.

A Comcast store in Plainville, Connecticut, “had a policy that the highest-ranked Retail Sales Consultant for the prior month was instructed by his or her supervisor—Ms. Peterson, the Comcast Store manager—to tie the lowest-ranked sales consultant for the prior month to a chair in the back office and thereafter assault that person by violently smashing a cream pie in their face,” the complaint alleged.

Plaintiff David Figueroa’s lawsuit said he was hired as a retail sales consultant on February 2, 2026, and was supervised by store manager Sully Fuentes Peterson. Figueroa alleges that Peterson “designed and implemented” the pie-in-face ritual to meet goals related to sales and positive responses in customer surveys.

“Defendant did not inform the Plaintiff prior to his acceptance of Defendant’s offer of employment that the Comcast Store has a policy of subjecting Retail Sales Consultants to public assaults by co-workers—at the direction of Ms. Peterson, the store manager—for the purpose of increasing Defendant’s sales and profitability,” the lawsuit said.

Comcast was negligent, lawsuit alleges

Figueroa resigned on February 27, and he alleges it was a constructive discharge. The lawsuit says the defendant, Comcast, was negligent because it “reasonably should have known” about the store management’s policies and that the policies could harm employees. Comcast “failed to properly supervise the Comcast Store’s management team,” allowing store management to humiliate employees “for the purpose of promoting the Defendant’s revenues and profits,” the lawsuit alleged.