Children in vlogs, under-15 influencers now covered by new DOLE rules

MANILA, Philippines — Children younger than 15 who participate in vlogs, livestreams, digital advertisements and other online content may need a work permit from the Department of Labor and Employment.

Labor Secretary Francis Tolentino issued Labor Advisory 12, Series of 2026, reminding parents, guardians and employers that child labor safeguards also apply to digital media and content creation.

The July 21 advisory covers children participating in public entertainment or information activities through traditional and online media.

Under Republic Act 9231, children below 15 generally may not be employed, except when they work under the sole responsibility of a parent or legal guardian in an undertaking that employs only family members, or when their participation in public entertainment or information is essential.

Employers must secure a permit from DOLE before engaging a child covered by the rules.

Online content covered

DOLE said coverage is determined by the nature of the child's work and the platform used to distribute the material.

The rules apply to television, radio, cinema, theater and print, as well as streaming services, social media, vlogs, digital advertisements, web series, podcasts and other content distributed through broadcast or digital platforms.

A working child permit is required when the child's content creation or related activity falls under Department Circular 2, Series of 2018, which governs permits for children below 15 participating in public entertainment or information.

When a child works under the responsibility of a parent or legal guardian in traditional or online media, the parent or guardian is accountable under RA 9231 and its implementing rules.

DOLE said the advisory aims to protect the welfare, safety and rights of children involved in entertainment and information activities.

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