Filipinos have always had a soft spot for the familiar. We hold on to traditions, cherish memories, and find comfort in what reminds us of home. An old family story, a favorite childhood snack, or that first teleserye we never missed an episode of, there is something about nostalgia that keeps us connected. Few ingredients capture that feeling like ube. Whether it is homemade halaya, a scoop of ice cream, or simply ube powder waiting in the pantry, this purple yam has held a place in our kitchens and celebrations for generations. Our handaan, and our weekend meriendas, from the […]...Keep on reading: Upholding proud Filipino culinary traditions: The journey of Astoria Philippine Ube