Jollibee tops 100 stores in North America

MANILA, Philippines — Jollibee Foods Corp. (JFC) is reinforcing its North American expansion with the opening of a new store in downtown San Francisco, betting on stronger brand recognition and an expanding franchising network to drive growth in one of its biggest overseas markets.

The fast-food giant said on Monday that the new branch, which had opened on July 31, is located at 934 Market Street near the Powell Street Bay Area Rapid Transit station.

READ: Jollibee now valued at $3.3 billion

Article continues after this advertisement

The outlet further strengthens Jollibee’s presence in the Bay Area, where it opened its first United States store in Daly City in 1998.

The latest addition brings Jollibee’s North American network to more than 100 stores across the United States and Canada, underscoring the company’s continued push to scale its operations in this key international growth market.

JFC said the expansion comes as the Jollibee brand continues to gain wider mainstream appeal through its menu offerings, value proposition and growing recognition among consumers beyond the Filipino and Filipino-American communities.

A major boost came as USA TODAY had named Chickenjoy the “best fast-food fried chicken in America” for the third straight year in July 2026.

3-decade history

“The Bay Area has welcomed Jollibee with open arms ever since we debuted our very first US location in Daly City nearly three decades ago, and we are absolutely thrilled to bring our joyful dining experience to the heart of downtown,” said Beth Dela Cruz, president of Jollibee North America.

Article continues after this advertisement

The company is also preparing to open new stores in Oxnard, Elk Grove and Roseville. The Roseville outlet, scheduled to open on Aug. 7, will become Jollibee’s third franchised store in North America.

JFC said its North American franchising program continues to support long-term expansion, backed by an average unit volume of $4.9 million, or roughly 2.5 times that of many quick-service restaurant industry players. INQ