- Light, crunchy and packed with flavour, Power Puffs come in four variants: Chilli Masala, Maaad Achari, Cheesy Cheese and Pizza Party.
- The new range celebrates indulgent, flavour-first snacking experiences.
SuperYou has announced the launch of SuperYou Power Puffs, the newest addition to its snacking portfolio. Designed for consumers who love bold flavours without compromising on better choices, Power Puffs combines a distinctive bolt-shaped puff, a light and crunchy texture, and added protein. From a quick school-time snack to a midday craving, the range is made for every snacking moment.
Building on the success of its Multigrain Protein Chips, Power Puffs marks SuperYou’s expansion into the puffed snacks category. Available in four flavours - Cheesy Cheese, Maaad Achari, Chilli Masala and Pizza Party; the range brings together familiar, Indian-inspired flavours in a baked format, with up to 13g of protein per pack. Bringing this launch to life is the overall campaign, “Pack Khulte Hi… Khatam, Bro!”, capturing the one thing that all snack lovers relate to, a pack that’s over before you know it. With every crunchy, bolt-shaped bite, SuperYou Power Puffs gives people the permission to attack their snack cravings with a baked, not fried snack that’s packed with bold flavours and protein.
Commenting on the launch, Ranveer Singh, Co-founder, SuperYou, said, “Power Puffs is exactly the kind of snack I love, big on flavour, fun to eat and impossible to stop at just one. The signature bolt shape is distinctive and captures the boldness that Power Puffs is all about. We wanted every flavour to bring its own signature twist, whether it’s cheesy, achari, spicy or pizza-loaded. The idea was simple, take a snack that’s fun, flavour-packed, and impossible to resist.”
Adding further, Nikunj Biyani, Co-founder, SuperYou, said, “Consumers today don’t want to choose between taste and better ingredients; they expect both. That insight shaped Power Puffs from day one. We wanted to reimagine one of India’s favourite snack formats with familiar flavours, a distinctive shape and added protein, creating a snack people can enjoy every day without feeling like they’re making a compromise.”
Power Puffs will be available in 33g and 55g packs across leading e-commerce and quick commerce platforms, including Amazon, Flipkart, Blinkit, Instamart and Zepto, as well as select modern trade and general trade stores across major cities in India. With this launch, SuperYou continues its journey of reimagining familiar snack formats through products that combine great taste, convenience and better ingredients.
About SUPERYOU
SuperYou is an Indian functional foods brand focused on building everyday, protein-forward products. The company introduced India’s first protein wafer bar and has since expanded its core SuperYou range to include products such as Protein Wafers, Multigrain Chips, and bite-sized Minis—snack formats designed to integrate protein into everyday consumption.
The company’s performance nutrition portfolio, SuperYou Pro, delivers products such as protein powders and creatine for individuals following structured fitness and training routines. Together, the two lines continue to expand the boundaries of everyday protein snacking and performance-focused nutrition.
About Think9 Consumer Technologies
Think9 is a venture builder firm dedicated to transforming powerful ideas into authentic, profitable, and experience-led digital-native brands across key consumption categories such as food, wellness, beauty, home & decor, and fashion. By partnering with passionate entrepreneurs and leveraging data science, digital ethnography, and technology platforms, Think9 builds brands that resonate with the new generation of Indian consumers.
Published - August 04, 2026 02:31 pm IST