The UK is a nation of cat lovers. Nearly one in four of us has a cat, and for many, they’re more than just a pet. They’re part of the family, a constant companion and often the most opinionated member of the household.

It’s natural for cat owners to want to look after their pet’s health and wellbeing with food that’s good for them and they enjoy. But are we giving our cats the food they need?

Cats need real meat

One encounter with your cat’s razor-sharp teeth or killer claws is enough to remind you that they’re a natural-born predator. Cats are obligate carnivores. They need to eat meat to survive and be healthy. Along with those teeth and claws, they also have short digestive tracts, which makes meat a nutritional necessity rather than just a preference.

Despite all this, some supermarket cat foods can contain as little as 4 per cent of the meat named on the front of the pack.

Between extra ingredients cats wouldn’t eat in the wild – like added sugar or grains – and heavy processing, some food is a world away from what our beloved pets have evolved to need. For owners considering the best food for their cat, the main questions are usually the same: what ingredients are included, how much does it cost, and is the subscription worth it?

Enter Untamed high-meat cat food

Founded in Britain by three friends (and a cat in desperate need of better food options), Untamed puts real meat and wild fish front and centre of their recipes. Each tin clearly names the protein sources you’ll find inside. Open it up and you’ll find tender pieces of chicken breast, flaky tuna, whole shrimp or juicy duck gently cooked in broth, jelly or gravy, ready for your cat to devour.

It’s not just the percentage of meat or fish that matters. Quality is vital, too. Untamed selects meat and fish of a high enough quality to be suitable for human consumption, and it takes a minimal approach to processing. By choosing to gently steam and simmer the ingredients, they preserve the food’s texture, retain moisture and lock in vitamins and minerals.

The result is high protein cat food that’s also highly digestible, so your cat can easily absorb the nutrients it needs. Those nutrients include taurine, an essential amino acid for cats, which Untamed is careful to include in its recipes.

Cat owners are weighing up more than just nutrition

Price, convenience, food texture, life stage and food sensitivities can all shape what feels like the right fit for your cat – and as any owner knows, cats can be notoriously hard to please.

Helpfully, Untamed subscriptions are flexible, allowing you to try out different flavours and textures until you find what works for your cat. Untamed offers a variety of products to suit different needs and tastes, from wet foods with gravy, jelly, paté and broth, to dry cat food, treats and lifestyle products. All options share the same focus on real meat, straightforward recipes and minimal processing.

It can take a little trial and error, but many cat owners tell Untamed they notice more satisfaction at mealtimes once they find the right recipes for their pet. If your cat tends to be sensitive, Untamed recommends choosing recipes with just one source of protein.

Choosing and trying out a new cat food

To make selecting the right cat food easy, Untamed invites you to share your cat's age, build, preferences and allergies, and then suggests a tailored meal plan.

If you sign up for a trial, the meal plan can be sent straight to your door with free next-day delivery so you can start introducing your cat to Untamed straight away.

As with any new food, it’s important to transition your cat onto Untamed cat food slowly. Try adding a little bit to their regular food and then slowly increase with each serving. If you’re looking for more help on how to transition, the Untamed trial box includes a more detailed guide.

How much does Untamed cat food cost?

Value for money is, of course, a key factor in any decision. Untamed offers a trial box at a 40 per cent discount, giving you 12 tins for £7 (or just 58p per tin).

After your trial, a flexible monthly subscription kicks in, making restocking every month easy and convenient. Monthly subscription prices start from £32.60 for one tin a day. Alternatively, you can opt for two or three tins a day for each cat. For larger orders, the cost per tin decreases and can be less than £1 each.

After completing the sign-up questionnaire and before signing up for a trial, you’ll see a transparent breakdown of the total cost of your cat’s personalised meal plan, so there are no surprises later. When you place your trial order, you’re automatically signed up for a follow-on subscription, but you can skip a delivery, pause or cancel at any time.

Cats are carnivores so meat really matters

Just like for humans, quality nutrition makes all the difference to a cat's health. For people weighing up a cat food brand like Untamed, the appeal is fairly clear: clearly-labelled, meat-led recipes that feel a little closer to what cats are built to eat, with the convenience of having it delivered to your door.